What is online marketing?
Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet. Online marketing can deliver benefits such as: Growth in potential Reduced expenses Elegant communications Better control Improved customer service Competitive advantage Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).
What types are available for online marketing?
Online marketing is divided into different types: Affiliate Marketing Inbound Marketing Search Engine Marketing Search Engine Optimization Social Media Marketing Search Engine Marketing Pay per click, or PPC Search Engine Optimization, or SEO Email Marketing Online Display Ads
Why Internet Marketing is Important?
The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide. What makes this process a best inclusion to your promotional effort is the fact that you don’t need to shell out plenty of money. In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for your business.